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HAPPY SECOND BIRTHDAY!

So, it has been 2 years to the date that we have been up and running. We have had up's and downs, highs and lows. We have laughed, cried, shouted, cursed, danced and cheered. A whole roller coaster of emotions and challenges to overcome. These things have only made us stronger and more steadfast in our determination to achieve our ultimate end goal. We know resolutely that we WILL achieve our dream. No ifs, buts or maybes. Our abilities are infinite. Our possibilities are endless.



That being said, our message today to you is; IF YOU HAVE A DREAM, AN AMBITION, A VISION, A GOAL - GET OUT THERE AND MAKE IT HAPPEN, BECAUSE YOU CAN! KEEP PUSHING FORWARD, THROUGH ALL ADVERSARIES AND YOU CAN MAKE IT. YOU ARE ARE LIMITLESS AND YOUR POTENTIAL IS INFINITE.



TAKE IT FROM EXPERIENCE -

Has it been easy so far?

The short and simple answer is NO! It really has not. No shows. Empty classes. Financial difficulties. Public recession. Over inflated licence fees. Verbal abuse. Threats of violence from youths brandishing weaponry and customers who really do not have your best intentions at heart are to list but a few of the hurdles we have faced.

Has it been worth it?

Absolutely YES, YES, YES. The best decision we ever made was to go full steam ahead with a dream, that then became an action, then a reality and into a way of life. Even the tough times have been worth it.

Has there been a financial uncertainty?

Yes, of course. No new business can generate a comfortable income from start up. It takes time. You make mistakes and you learn from them. Customer retention is hard to accomplish within the first year as people generally only want to use an established company that already has years of service with proven results under its belt. Many times in the first year we made a loss. Yet still, knew we must keep providing a service. It is imperative that the public see that you are willing to take knock backs. It shows your passion and determination for the service that you are providing.

Do you need a lump sum to invest at start up?

This depends on the type of business you are intending to run and how much you initially want to budget for things like advertising and equipment etc. It is essential that you set finances aside for things like liability insurance, business account fees, associated licence fees, insuring your vehicle for business use etc. These are the most important things to set up before you start trading. Be sure to invest to keep everything above board and running coherently with required legalities.


To sum it up, its been a roller coaster 2 years. Did we expect a rose garden? Absolutely not. Things can only EVER get better. Remember that. We love what we do and we will continue to do it for the foreseeable future. Thank you to everyone that has supported us over the last 2 years. It means so much to us, from the bottom of our heart, we appreciate it so much.


Peace Out.

Phoenix Fitness.





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